Understanding what swing voters think before the general election.
The Swing Voter Project brings independent and undecided voters into the primary process through structured forums, debate testing, and voter research.
THE PROBLEM
Everyone has a theory about what swing voters want. Most of it is shaped by assumptions, media narratives, or partisan primary audiences instead of the voters who often decide general elections.
THE PROJECT
The Swing Voter Project creates forums and debates centered on independent and undecided voters. Candidates engage directly on the issues that matter most to persuadable voters before nominations are locked in.
THE GOAL
Higher participation. Better candidate alignment with general election voters. Real data on what swing voters actually think, while it still matters.
Media Partners
Flag Family Media is a leading regional media organization providing local news, talk radio, digital marketing, and video production services that inform and engage audiences throughout the Upper Midwest.
Gray Media owns and operates a nationwide portfolio of local television stations, delivering award-winning journalism, breaking news, weather, sports, and digital media across communities throughout the United States.
AM 1100 The Flag is a regional news and talk radio station serving North Dakota and western Minnesota with live news coverage, political discussion, community programming, and interviews focused on the issues affecting the Upper Midwest.
WDAY Radio delivers trusted local news, weather, sports, and talk programming to listeners across the Fargo-Moorhead region, providing timely coverage of the issues and events shaping communities throughout North Dakota and western Minnesota.
Minnesota Research Centers
Location: Duluth, Minnesota
University of Minnesota Duluth
Kirby Student Center – Rafters
Location: Moorhead, Minnesota
Concordia College
Frida Lounge
Location: Twin Cities, Minnesota
Hotel InterContinental MSP
Crosswinds Room
Location: Mankato, Minnesota
Minnesota State University, Mankato
Centennial Student Union, Room 245
Location: Rochester, Minnesota
St. Mary's University, Rochester Campus
Meeting Room 102